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SERVICES
Creative Direction Copywriting (Long-form, Campaign, Digital, Social) Brand Voice & Tone Development Creative & Strategic Consulting Multicultural Communication Cross-Channel Campaigns SKILLS Brand Voice & Tone Definition Campaign Concepting & Execution Client Presentation & Persuasion Healthcare & Regulatory Collaboration Fluent in Gaming & Technology Creative Leadership & Mentorship Creative Brief Development Multicultural & Inclusive Communication Multilingual: English (native), Portuguese (native), Spanish (fluent) |
EDUCATION
VCU Brandcenter - M.S. in Mass Communication, Copywriting Track Florida State University - B.A. in Advertising, Minor in Psychology EXPERIENCE Digital Nomad / Creative Director & Copywriter (Remote, Global) [2022 - Present] • Led and provided deliverables for short-term and agile creative projects for global clients across the U.S., U.K., Europe, and Brazil • Produced cohesive multi-channel campaign messaging • Managed creative deliverables ensuring cultural and linguistic accuracy in English, Portuguese, and Spanish • Experience with CPG, healthcare, beauty, fashion, Web3, and sports Freelance Creative Director & Copywriter [2019 - 2022] • Delivered big ideas and adapted campaigns across TV, print, digital, social, experiential, and non-traditional channels • Managed creative teams and freelancers on cross-platform campaigns • Shaped brand strategy and creative execution for product launches and brand refreshes • Experience with regulated industries and legal review processes NAIL Communications / Creative Lead (Providence, RI) [2011 - 2019] • Progressed from Jr. Copywriter to Creative Lead (Creative Director), leading integrated creative strategy • Creative Lead on healthcare, CPG, real-estate, and education brands • Defined and refined brand voice and tone across multiple brands • Developed and implemented new agency creative brief process, increasing strategic alignment • Mentored and led cross-functional teams including art directors, writers, designers, producers, strategists, and account leads • Pioneered and ensured inclusive messaging initiatives |