DON'T VOTE
Behold, the white whale of marketing - getting young people to vote. Countless agencies, celebrities, politicians, and organizations have tried to do it, but none have succeeded. Here's my attempt.
Breakdown: This was a pro-bono project so we had to rely on earned media. Luckily, we got plenty. Articles in Huffington Post, NY Times, Time Magazine and others. Retweeted by Ellen Degeneres, Russel Crowe, Mark "freaking" Hamil and others. Also, and most importantly, young people turned out to vote in record numbers. Sure we can't take all the credit, but I personally know of at least three people that registered to vote because of this video, and I bet at least one of them voted.
