THE GROMMET
The Grommet sends very talented people to scour the world in search of unique, innovative, and interesting products for their customers. The problem with unique things, though, is that when they're side by side none of them seem quite that unique. So we challenged our client to run a campaign where they didn't show any of their products. Instead we focused on the stories behind them, compelling people to come see what we found.
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Breakdown: This campaign, especially the visuals, really stood out among retail competitors. I would have liked to further explore the idea of shifting the focus to the stories behind the products. Unfortunately, I didn't get a chance to do it.
