WESLEYAN UNIVERSITY
Every university says they're different, so how does one that actually is different stand out? For starters, by actually being different and not just saying they are. But also by showing that we're not the ones that make us different, our students are.
Breakdown: This campaign was launched together with a complete rebranding, changing not only the logo but the athletic logo and team uniforms. The students bravely protested these logo changes until the university succumbed and held a student contest to design a new one. So clearly we nailed it again, because the students really are what make this university unique.
